Oura has acquired the startup Doublepoint to integrate its gesture-control technology, which uses AI and biometrics to interpret small hand movements, into Oura's smart rings. This acquisition is intended to accelerate Oura's vision for ambient AI experiences combining voice and gestures.
The company is also experiencing significant growth, having sold 5.5 million rings and being valued at approximately $11 billion, with the overall smart ring market seeing a major increase in shipments. As part of the deal, Oura gains Doublepoint's Helsinki-based team of AI architects to help design future wearable experiences.
Main topics: Oura's acquisition of Doublepoint; the integration of gesture-control technology; Oura's market growth and financials; the expansion of its AI talent and strategy.
Oura announced on Thursday that it has acquired Doublepoint, a startup that specializes in technology that enables users to control wearables through simple, natural movements using a combination of artificial intelligence and biometric data. The financial terms of the deal were not disclosed.
The move paves the way for the company to incorporate these controls into its smart rings.
“Doublepoint’s tech helps devices understand small hand movements, so interactions feel faster and more natural across different interfaces,” Oura wrote in a press release. “When layered on top of Oura’s continuous sensing and insights, it enables the creation of new kinds of quiet, helpful features that work in the background and make everyday life a little easier.”
The company believes its next phase of wearable AI will be powered by a combination of voice and gestures, and that its acquisition of Doublepoint will accelerate its vision to power more ambient AI experiences.
The acquisition follows a successful year for Oura and the smart ring market as a whole. The company was most recently valued at approximately $11 billion last fall. Oura has sold 5.5 million rings to date, a notable increase from the 2.5 million reported in June 2024. The company forecasts sales to exceed $1.5 billion in 2026.
The smart ring market itself saw shipments jump nearly 51% in 2025, according to market researcher IDC, with Oura leading the category, as reported by Bloomberg.
Oura says it’s gaining a team of AI architects and builders from Helsinki‑based Doublepoint, including its four founders, noting that they will be central to designing and shipping AI experiences that will define the wearables company’s future.
“As we continue to build the next era of Oura, strategic acquisitions play a key role in accelerating our growth and expanding what our devices and platform can do,” said Oura CEO Tom Hale in the press release. “Welcoming the Doublepoint team into Oura strengthens our bench with world-class talent, reinforces our long-term commitment to growing in Finland, and helps us move even faster to deliver intuitive, human-first experiences for our members across devices, services, and environments.”
Oura’s latest acquisition marks its fourth one. The company previously acquired Bay Area-based health tracking startup Sparta Science, metabolic health startup Veri, and digital ID startup Proxy.
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