An investigation by Swedish newspapers alleges that Meta's AI-powered smart glasses are sending sensitive user footage, including scenes of intimate moments and private spaces, to human contractors in Nairobi, Kenya, for data annotation. This has prompted a proposed class action lawsuit accusing Meta of false advertising and privacy violations, contradicting its privacy claims for the product. In response, Meta states that user media stays on the device unless shared, and that any data reviewed by contractors is filtered to protect privacy, a practice it calls industry-standard.
The report details that contractors have seen unblurred faces and bank card information, raising significant privacy concerns. Regulatory bodies and privacy advocates are now questioning Meta about these practices and the potential future integration of facial recognition into the glasses.
Main Topics: Meta's AI smart glasses, privacy violations and sensitive data exposure, human data review in Kenya, legal and regulatory scrutiny.
Meta’s AI-powered smart glasses could be sending sensitive footage to human reviewers in Nairobi, Kenya, according to an investigation by the Swedish outlets Svenska Dagbladet and Göteborgs-Posten. The report, which was published last week, claims Meta contractors in Kenya have seen videos captured with the smart glasses that show “bathroom visits, sex and other intimate moments.”
Meta’s AI glasses reportedly send sensitive footage to human reviewers in Kenya
Nairobi-based contractors have seen footage capturing bathroom visits, naked people, and intimate moments, according to an investigation from two Swedish newspapers.
Nairobi-based contractors have seen footage capturing bathroom visits, naked people, and intimate moments, according to an investigation from two Swedish newspapers.
So far, at least one proposed class action lawsuit accusing Meta of violating false advertising and privacy laws has emerged in response to Svenska Dagbladet’s reporting, citing the company’s claim that its smart glasses are designed for privacy:
By affirmatively claiming that the Glasses were designed to protect privacy, Meta assumed a duty to disclose material facts that would inform a reasonable consumer’s decision to purchase the product. Instead, Meta hid the alarming reality: that use of the AI features results in a stranger halfway around the world watching the most private moments of a person’s life.
The Nairobi-based contractors interviewed by Svenska Dagbladet are AI annotators, meaning they label images, text, or audio, with the goal of helping AI systems make sense of the data they’re training on. “We see everything — from living rooms to naked bodies,” one worker says, according to Svenska Dagbladet. “Meta has that type of content in its databases.”
A former Meta employee reportedly tells Svenska Dagbladet that faces in annotation data are blurred automatically, though workers in Kenya say this “does not always work as intended,” and some faces are still visible. Another person reportedly tells the outlet that a wearer’s bank cards are sometimes seen in the footage they review as well.
Meta’s Ray-Ban and Oakley smart glasses come with a built-in AI assistant capable of answering questions about what a user can see. The glasses have soared in popularity in recent years, despite growing concerns over privacy and surveillance.
EssilorLuxottica, the eyewear giant that Meta works with to develop the camera-equipped glasses, sold over 7 million of the AI-powered glasses in 2025 — more than tripling its sales in 2023 and 2024 combined. Last year, Meta made some changes to its privacy policy that keep Meta AI with camera use enabled on your glasses “unless you turn off ‘Hey Meta.’” It also stopped allowing wearers to opt out of storing their voice recordings in the cloud.
As reported by Svenska Dagbladet, the Kenya-based AI reviewers work with transcriptions as well, ensuring Meta AI provides the correct answer to the questions users ask aloud. In a statement to The Verge, Meta spokesperson Tracy Clayton says media captured by its smart glasses “stays on the user’s device” unless they choose to share it with other people or Meta.
“When people share content with Meta AI, we sometimes use contractors to review this data for the purpose of improving people’s experience, as many other companies do,” Clayton says. “We take steps to filter this data to protect people’s privacy and to help prevent identifying information from being reviewed.”
The UK’s Information Commissioner’s Office has questioned Meta about the claims in Svenska Dagbladet’s reporting. Privacy advocates have raised concerns about Meta’s alleged goals to build facial recognition into its smart glasses as well, with the Electronic Privacy Information Center calling it a “grave risk to privacy, safety, and civil liberties.”
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