Yashica has announced the Tank, a new retro-style point-and-shoot camera priced at approximately $100 USD. It offers features including a 12-megapixel sensor, 4K video recording, a 3-inch flip-up screen, and various manual controls.
The camera is positioned as a capable and affordable option compared to more expensive modern revivals or cheaper, lower-quality models. It is currently available for preorder and is expected to begin shipping in late March.
The main topics covered are the product announcement, its key specifications and features, its price and market positioning, and its availability.
Yashica has announced a new throwback camera called the Tank for photographers embracing the recent resurgence in the popularity of point-and-shoots. But while Canon’s resurrected Elph 360 HS costs close to $400 and the $30 Kodak Charmera produces awful results, the Yashica Tank appears to offer a decent amount of functionality for the price. It’s available for preorder now through the company’s online store for 798 HKD, or just over $100 US, and expected to start shipping around March 27th.
Yashica’s new retro point-and-shoot revival sounds surprisingly capable for $100
The Yashica Tank has a 12-megapixel sensor, a 3-inch flip-up screen, and shoots 4K video.
The Yashica Tank has a 12-megapixel sensor, a 3-inch flip-up screen, and shoots 4K video.
Inside the Tank is a ½.8-inch sensor that can capture 12-megapixel images with a “nostalgic photographic character,” the company says. You can push the photo resolution up to 36 megapixels if you’re okay with upscaling, while the camera’s video capabilities max out at 4K / 30fps. There’s also auto-focus capabilities and a built-in flash, along with features like exposure compensation, ISO adjustments up to 6,400, various white balance options, four different metering modes, and 11 photo filters to choose from.
On the back of the camera, you’ll find a 3-inch preview screen. Its resolution is a paltry 640 x 360, but it does flip up 180-degrees so you can position it facing forward for framing selfies or videos. MicroSD memory cards are supported up to 256GB in size, and the Tank comes with an 800mAh rechargeable battery. It’s not known how many shots it can accommodate, but it will probably last for a full day of shooting. On the front of the camera is a faux leather grip that comes in four colors: sky blue, black, brown, and pink marshmallow.
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