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Article: Netflix to pay as much as $600 million for AI filmmaking firm InterPositive: Bloomberg

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Netflix is acquiring Ben Affleck's AI filmmaking company, InterPositive, for a reported price of up to $600 million, with an initial cash payment lower than that headline figure. The deal represents Netflix's first acquisition since exiting the bidding for Warner Bros. Discovery and signals Hollywood's growing openness to using AI for content creation.

Founded by Affleck in 2022, InterPositive uses artificial intelligence to address production issues like lighting errors and to maintain cinematic logic. The company's owners could earn additional money if certain performance targets are met following the acquisition.

The main topics covered are the acquisition deal's value and structure, its significance for Hollywood's adoption of AI, and the background of InterPositive's technology and founding.

Original URL

https://economictimes.indiatimes.com/tech/artificial-intelligence/netflix-to-pay-as-much-as-600-million-for-ai-filmmaking-firm-interpositive-bloomberg/articleshow/129487638.cms

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Tech-Economic Times

Published Date

2026-03-12 01:51

Fetched Date

2026-03-11 23:30

Processed Date

2026-03-11 23:31

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Present

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Streaming giant Netflix will pay as much as $600 million for Ben Affleck's artificial intelligence filmmaking company InterPositive, Bloomberg News reported on Wednesday, citing people familiar with âthe â matter.
The â actual price, paid in cash, was less, the report said. InterPositive's owners are set to earn even more if it meets certain performance targets.
The deal, announced last â week, signals âthat Hollywood is warming up to the idea of using â AI to create content. Netflix did not disclose the financial terms of the deal at the time.
InterPositive is the streaming major's first âacquisition since walking away from the bidding war for Warner Bros Discovery after Paramount â Skydance's offer was deemed superior.
Netflix did not immediately respond to a Reuters request for comment.
Oscar-winning actor and director Affleck founded InterPositive in 2022, using AI to maintain cinematic logic and fix production issues like lighting errors or missing shots.
The â actual price, paid in cash, was less, the report said. InterPositive's owners are set to earn even more if it meets certain performance targets.
The deal, announced last â week, signals âthat Hollywood is warming up to the idea of using â AI to create content. Netflix did not disclose the financial terms of the deal at the time.
InterPositive is the streaming major's first âacquisition since walking away from the bidding war for Warner Bros Discovery after Paramount â Skydance's offer was deemed superior.
Netflix did not immediately respond to a Reuters request for comment.
Oscar-winning actor and director Affleck founded InterPositive in 2022, using AI to maintain cinematic logic and fix production issues like lighting errors or missing shots.