Accel is leading a $12 million funding round for the AI-powered fintech startup Oolka. This follows a previous $7 million round and involves notable angel investors.
Oolka, founded in 2023, operates a credit marketplace integrated with several banks and offers AI-driven personalized financial advice. The company is developing AI agents to help customers manage debt and improve financial decisions.
The investment highlights growing venture capital traction in the AI-led financial services sector. Oolka also supports numerous Indian languages and plans to introduce voice and live call features.
Main Topics: Venture capital funding, AI in fintech, company profile and partnerships, product features and future plans.
Early-stage venture fund Accel is set to lead a $12 million round in AI-powered fintech Oolka, according to two people in the know.
The round comes on the back of a $7 million infusion led by Lightspeed and Z47 last September. The company counts Livspace founder Ramakant Sharma, Meeshoâs Vidit Aatrey, and Blackbuckâs Rajesh Yabaji as angel investors.
Founded in 2023 by Utkrishta Kumar who was previously the chief business officer at ecommerce major Meesho, Oolkaâs credit marketplace is integrated with AU Small Finance Bank, Yes Bank, and IDFC First Bank. The company has also partnered with Mumbai-based financial services player InCred.
The company also offers personalised advice to consumers on how to manage their credit requirements, consolidate certain debt products, and improve their financial profile.
âOolka is working on using AI agents to help customers manage their borrowings and dues better, and make better financial decisions,â said one of the people aware of the development.
Emailed queries to Oolka and Accel went unanswered.
The AI-led financial services sector is seeing major traction with some early deals taking shape as new-age founders and venture investors take note of the technologyâs potential to improve consumer experience, among other things.
In an interaction with ET in September 2025, Kumar had said that the company supports nearly 100 Indian languages, with voice and live call features planned in the future.
The round comes on the back of a $7 million infusion led by Lightspeed and Z47 last September. The company counts Livspace founder Ramakant Sharma, Meeshoâs Vidit Aatrey, and Blackbuckâs Rajesh Yabaji as angel investors.
Founded in 2023 by Utkrishta Kumar who was previously the chief business officer at ecommerce major Meesho, Oolkaâs credit marketplace is integrated with AU Small Finance Bank, Yes Bank, and IDFC First Bank. The company has also partnered with Mumbai-based financial services player InCred.
The company also offers personalised advice to consumers on how to manage their credit requirements, consolidate certain debt products, and improve their financial profile.
âOolka is working on using AI agents to help customers manage their borrowings and dues better, and make better financial decisions,â said one of the people aware of the development.
Emailed queries to Oolka and Accel went unanswered.
The AI-led financial services sector is seeing major traction with some early deals taking shape as new-age founders and venture investors take note of the technologyâs potential to improve consumer experience, among other things.
In an interaction with ET in September 2025, Kumar had said that the company supports nearly 100 Indian languages, with voice and live call features planned in the future.
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