NBCUniversal is introducing an AI-generated avatar of TV host Andy Cohen to guide users through a new, personalized short-form video feed on Peacock called "Your Bravoverse." The AI will select clips from Bravo shows based on user preferences and provide commentary, with the company stating the technology can create billions of feed variations.
This move is part of a broader trend of streaming services, like Disney+ and Netflix, adding short-form content to retain viewer engagement within their apps. Peacock is also launching new AI-enabled mobile games, such as Law & Order: Clue Hunter, to further capture user attention.
The main topics covered are the launch of an AI Andy Cohen for a personalized Bravo clip feed, the use of AI to curate content, and the broader context of streaming services adopting short-form video and interactive features.
When you open your Peacock mobile app this summer, you might see the AI likeness of TV host Andy Cohen pop up on your homepage. In an announcement on Friday, NBCUniversal said Cohen’s avatar will serve as a guide through Peacock’s “infinitely swipeable” feed of clips from Bravo shows, like Love Island, The Real Housewives series, and Below Deck.
Peacock is adding an AI Andy Cohen to narrate an endless stream of Bravo clips
You’ll find Cohen’s AI likeness in a new ‘Bravoverse’ feed that’s tailored to your favorite shows.
You’ll find Cohen’s AI likeness in a new ‘Bravoverse’ feed that’s tailored to your favorite shows.
The feed, called “Your Bravoverse,” will surface clips from the shows that you choose when you first open up the new experience. NBCUniversal will use AI to scan and pick out scenes from your favorite shows, while an AI-generated Cohen offers input about what’s happening on screen.
The addition of short-form video is part of a broader trend that has streaming services trying to keep viewers locked into their apps. This week, Disney Plus followed ESPN by adding a new stream of clips, called “verts,” while Netflix has also experimented with a short-form feed.
John Jelley, NBCUniversal’s senior vice president of product, told reporters that with the use of AI, the company can create 600 billion different variations of the Bravoverse feed. “We’ve used AI and an AI agent that we’ve trained on what Bravo fans care about,” Jelley said. “There might be tens of thousands of clips and moments and metadata, but we know that fans love an explosive walk-out.”
A short-form video feed isn’t Peacock’s only play to capture user attention; it’s also adding a new Law & Order: Clue Hunter mobile game this spring. The game comes from Wolf Games, the AI-enabled studio cofounded by Elliot Wolf, the son of Law & Order creator Dick Wolf. It asks users “to find hidden objects to help identify suspects and solve a mystery,” according to the press release. Peacock is also adding Public Eye to its app this summer, another title from Wolf Games that uses AI to generate a new mystery to solve each day.
Disclosure: Comcast, which owns NBCUniversal, is also an investor in Vox Media, The Verge’s parent company.
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