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Article: China’s Xiaomi launches premium smartphone 17 series globally to challenge Apple, Samsung

Impact Score

5 / 10

AI Summary (Processed Content)

Chinese smartphone maker Xiaomi has globally launched its premium Xiaomi 17 series, aiming to challenge Apple and Samsung in the high-end market. The launch at MWC Barcelona featured new phones, a tablet, a smartwatch, and a concept hypercar, highlighting Xiaomi's push beyond smartphones.

The flagship phones are powered by the latest Qualcomm Snapdragon processor, with prices starting at €999 for the base model, positioning them directly against premium competitors. This expansion comes as Xiaomi holds third place globally in smartphone market share, behind Apple and Samsung.

The main topics covered are Xiaomi's global product launch, its strategy to compete in the premium segment, and its current standing in the global smartphone market.

Original URL

https://www.scmp.com/tech/article/3345016/chinas-xiaomi-launches-premium-smartphone-17-series-globally-challenge-apple-samsung?utm_source=rss_feed

Source Feed

Tech - South China Morning Post

Published Date

2026-03-01 11:00

Fetched Date

2026-03-04 14:29

Processed Date

2026-03-04 15:25

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Present

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Raw Extracted Content

China’s Xiaomi launches premium smartphone 17 series globally to challenge Apple, Samsung
The launch ahead of MWC Barcelona showcases Xiaomi’s push into premium market with new phones, tablet, smartwatch and concept hypercar
Chinese smartphone maker Xiaomi has stepped up its overseas expansion with the global launch of its flagship Xiaomi 17 series in Barcelona, in its latest effort to challenge Apple and Samsung in the premium segment.
As with the domestic versions, both models are powered by the latest Qualcomm Snapdragon 8 Elite Gen 5 processor, with a starting price of €999 (US$1,180) for Xiaomi 17 and €1,499 for Xiaomi 17 Ultra.
Beijing-based Xiaomi maintained its third position in the global smartphone market in the fourth quarter of 2025, according to data from tech research firm Counterpoint. With an 11 per cent share, it followed Apple’s 25 per cent and Samsung’s 18 per cent.