In 2020 and 2021, the social media world seemed to be on the verge of complete change. A new app called TikTok was ascendant, bringing a whole new kind of vertical video to phones everywhere. And another app — not as popular, but growing fast, and already hugely influential among the tech set — looked like it might have an entirely new social idea on its hands. It was called Clubhouse, and it was a huge bet that audio might be the future. It was the next big thing, until it wasn’t.
The fast rise and epic fall of Clubhouse
On Version History: How audio social networking came to be the next big thing, and why it never really was.
On Version History: How audio social networking came to be the next big thing, and why it never really was.
On this episode of Version History, we tell the story of the early days of Clubhouse, and how a simple audio group chat app turned into a booming entertainment and creator platform. Platformer’s Casey Newton and Bloomberg’s Ashley Carman join David Pierce to talk about how the app worked, why tech folks gravitated to it so much, and ultimately the ways in which timing was the best and worst thing that ever happened to Clubhouse. What would the app have been without a global pandemic, and months of lockdown that left people scrambling for any kind of connection? We’ll never know. But it would have been different.
This is the second episode of the third season of Version History. Here’s how to get every episode, and all our other fun stuff, as soon as it drops:
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And if you want to know more about the full story of Clubhouse — and, yes, remind yourself a bit of life during lockdown — here are some links to get you started:
- From The New York Times: The Hot New Thing in Clubby Silicon Valley? An App Called Clubhouse
- From Platformer: Clubhouse’s moment arrives
- From Grit: On Clubhouse, Women and People of Color Face Abuse
- Elon Musk’s Clubhouse chat with Vlad Tenev
- Mark Zuckerberg on Clubhouse
- Trouble in the Club(house)
- How Clubhouse brought the culture war to Silicon Valley’s venture capital community
- Clubhouse needs creators, but creators need cash
- Can Clubhouse keep the party going?
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