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Article: How Chinese artificial intelligence put a new spin on Winter Olympics action

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5 / 10

AI Summary (Processed Content)

Chinese AI technology, led by firms like Alibaba, introduced advanced broadcast features such as 360-degree replays and motion analysis during the Winter Olympics. These tools aimed to enhance viewer understanding and engagement by providing detailed, tailored coverage of athletic performances.

The showcase represents a strategic effort by Chinese tech companies to demonstrate their capabilities on a global stage and pursue overseas expansion. The International Olympic Committee highlighted how this AI-enabled technology allows broadcasters to deliver more accessible and attractive coverage to both dedicated fans and new audiences.

The main topics covered are the application of Chinese AI in sports broadcasting, the global showcasing and expansion ambitions of Chinese tech firms, and the Olympic broadcast strategy to improve viewer engagement.

Original URL

https://www.scmp.com/tech/big-tech/article/3344139/how-chinese-artificial-intelligence-put-new-spin-winter-olympics-action?utm_source=rss_feed

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Big Tech - South China Morning Post

Published Date

2026-02-20 11:00

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2026-03-04 14:30

Processed Date

2026-03-04 15:21

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Present

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How Chinese artificial intelligence put a new spin on Winter Olympics action
Chinese tech firms have been using the Milano Cortina Games to showcase their capabilities to a global audience
As American figure skater Ilia Malinin launched into a quad – a jump with four airborne revolutions – at this month’s Winter Olympics, millions of television viewers witnessed something brand new: a replay of the jump separated into frames that appeared to orbit the athlete.
Backed by Chinese AI firms eager to showcase their capabilities to a global audience, it also reflects a broader push for overseas expansion amid increasingly fierce competition in China.
The real-time 360-degree replay tools, combined with stroboscopic motion analysis, are supported by Chinese tech giant Alibaba’s cloud AI systems, which have featured at multiple recent Games.
Alibaba, a worldwide Olympic partner, is the owner of the South China Morning Post.
Besides helping viewers gain a better understanding of an athlete’s performance, AI-enabled camera technology has also allowed broadcasters to focus on specific competitors, delivering tailored live coverage alongside split-screen views and up-to-the-second data in sports like biathlon – which combines cross-country skiing and rifle shooting – according to the International Olympic Committee.
“For us, it’s not sufficient to produce very high-quality coverage just for dedicated sports fans,” said Olympic Broadcasting Services CEO Yiannis Exarchos at a news conference on February 11. “We have a very short period of time to make the sports understandable and attractive. We need to get people engaged.”