Preventive paincare startup Betterhood has raised Rs 5 crore in seed funding led by Kairon Capital, with participation from angel investors such as Yogesh Kabra of XYXX, Rishubh Satiya of Plix, Rohit Chawla and Sifat Khurana of Innovist, and Shayamal Vallabhjee, sports scientist and performance coach.
The startup plans to utilise the capital for product development, team expansion, and to deepen distribution across offline and online channels, including ecommerce and quick commerce, founder Vikram Kadam told ET.
Founded in 2024 by Kadam and Neha Zade, Betterhood offers products for pain care and musculoskeletal health in categories like posture support, orthotic support, knee & wrist support, pain relief, etc.
âMost consumers in India still respond to pain only after it has become persistent enough to affect everyday life. We believe the real opportunity lies in shifting that behaviour earlier -- towards prevention, posture correction, recovery and long-term musculoskeletal care,â Kadam said.
The startup has served 60,000 customers since inception and plans to expand its offline presence through physiotherapy clinics, running communities, and wellness stores in the coming months.
âMusculoskeletal issues today are lifestyle-rooted --- shaped by how modern Indians work, commute, move, and rest. This is why Betterhood's products are designed with the modern user at the centre,â said Zade.
Betterhood provides tools on its website to identify causes of pain in the neck, back, shoulders, and knees, and has a posture analysis tool as well. The company has also created a certification programme for physiotherapists.
Commenting on the investment, Deepankur Malhotra, founder and managing partner, Kairon Capital, said, âBetterhood is addressing a large and highly underserved consumer need at the intersection of health, wellness, and lifestyle. What stood out to us was the foundersâ clarity of thought, strong early execution, and the opportunity to build a differentiated, education-led brand in preventive pain care.â
The startup plans to utilise the capital for product development, team expansion, and to deepen distribution across offline and online channels, including ecommerce and quick commerce, founder Vikram Kadam told ET.
Founded in 2024 by Kadam and Neha Zade, Betterhood offers products for pain care and musculoskeletal health in categories like posture support, orthotic support, knee & wrist support, pain relief, etc.
âMost consumers in India still respond to pain only after it has become persistent enough to affect everyday life. We believe the real opportunity lies in shifting that behaviour earlier -- towards prevention, posture correction, recovery and long-term musculoskeletal care,â Kadam said.
The startup has served 60,000 customers since inception and plans to expand its offline presence through physiotherapy clinics, running communities, and wellness stores in the coming months.
âMusculoskeletal issues today are lifestyle-rooted --- shaped by how modern Indians work, commute, move, and rest. This is why Betterhood's products are designed with the modern user at the centre,â said Zade.
Betterhood provides tools on its website to identify causes of pain in the neck, back, shoulders, and knees, and has a posture analysis tool as well. The company has also created a certification programme for physiotherapists.
Commenting on the investment, Deepankur Malhotra, founder and managing partner, Kairon Capital, said, âBetterhood is addressing a large and highly underserved consumer need at the intersection of health, wellness, and lifestyle. What stood out to us was the foundersâ clarity of thought, strong early execution, and the opportunity to build a differentiated, education-led brand in preventive pain care.â
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