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Article: Humanoids go mainstream as China’s robotics champions appear at CCTV spectacle

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5 / 10

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China's leading humanoid robotics companies were prominently featured in the state broadcaster CCTV's annual Spring Festival Gala, a major nationwide marketing event. Four firms participated through partnerships reportedly worth around 100 million yuan, showcasing their robots in comedy sketches, martial arts, and musical performances.

The segment highlighted the industry's central role in national industrial policy and demonstrated the technological progress of Chinese humanoids. While entertainment is currently the primary application, the long-term goal is for these robots to become efficient industrial workers.

The main topics covered are the showcase of Chinese humanoid robotics at a major televised event, the significant commercial partnerships involved, and the industry's current entertainment focus alongside its future industrial ambitions.

Original URL

https://www.scmp.com/tech/big-tech/article/3343634/chinas-tech-companies-vie-attention-cctvs-festival-gala-years-biggest-stage?utm_source=rss_feed

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Big Tech - South China Morning Post

Published Date

2026-02-15 22:00

Fetched Date

2026-03-04 14:30

Processed Date

2026-03-04 15:20

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Present

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Raw Extracted Content

Humanoids go mainstream as China’s robotics champions appear at CCTV spectacle
ByteDance, Unitree, RedNote, Bilibili and Kuaishou among the firms involved in the unparalleled nationwide marketing opportunity
China’s leading humanoid robotics companies dominated the opening of this year’s Spring Festival Gala, the annual variety spectacle staged by state broadcaster CCTV that offers a rare nationwide marketing platform akin to the US Super Bowl, highlighting the central role of the industry in Beijing’s industrial policy.
Four robotics firms – Hangzhou-based Unitree, Wuxi-based Magiclab, Beijing-based Galbot and Noetix – had announced partnerships with this year’s gala in deals said to be valued at around 100 million yuan (US$14 million), after a Yangge folk dance performance by Unitree robots at last year’s event went viral and brought the industry to a mainstream audience.
The first robots to appear on Monday evening’s show were Noetix’s Bumi robots in a comedy sketch featuring a grandmother and grandson.
Unitree’s robots then performed martial arts with child artists, which included backflips and leaps from trampolines, before Magiclab’s humanoids appeared in a musical performance.
The performances showcased the progress made by humanoid technology in China thus far, with entertainment still the main outlet before they realise their longer-term potential of becoming efficient industrial workers.
Meng Siyuan, a viewer from Zhejiang province, said the choreography was “impressive”, but she was more interested in seeing human performers such as superstar Faye Wong.