Chinese ecommerce giant JD.com on Monday launched its Joybuy online marketplace in the UK, Germany, France, the Netherlands, Belgium and Luxembourg, stepping up its push beyond its home market and taking aim at market leader Amazon.
JD.com wants to internationalise its business and last year agreed to buy German electronics retailer âCeconomy, owner â of the â MediaMarkt and Saturn brands, for 2.2 billion euros ($2.52 billion).
The launch comes as Chinese retailers âand brands have been expanding abroad in the U.S. and Europe, looking for ânew growth drivers away from the cut-throat competition and weak consumer demand they face at home.
Joybuy's website and app will sell products across âtechnology, appliances, beauty, homeware, and grocery.
Its platform will â also feature âdedicated brand stores including L'Oreal, Braun, DeLonghi, BRITA, and âBodum.
JD.com said âprices will be "competitive".
Fast delivery is key selling point
Fast delivery â to shoppers in major cities will be a âkey selling point, said Matthew Nobbs, Joybuy UK managing âdirector, with orders placed by 11 a.m. arriving the same day, and orders placed before 11 p.m. arriving the next day.
More than 15 million households in Europe and the UK overall would be covered by same-day delivery from launch. Delivery is free on orders over â29 euros ($33.21) or 29 pounds ($38.52), and Joybuy is also targeting Amazon Prime, with its "JoyPlus" unlimited free delivery subscription at an introductory price of 3.99 euros â or 3.99 pounds a month.
Nobbs declined to say how much JD.com has invested in the project, which includes 60 warehouses and depots across Europe âand its own last-mile delivery service.
In 2024, JD.com explored a takeover of UK consumer electricals retailer Currys⯠but ultimately walked away. It also held talks last year to acquire Argos from supermarket group Sainsbury'sâ¯, though those discussions also fell through.
JD.com wants to internationalise its business and last year agreed to buy German electronics retailer âCeconomy, owner â of the â MediaMarkt and Saturn brands, for 2.2 billion euros ($2.52 billion).
The launch comes as Chinese retailers âand brands have been expanding abroad in the U.S. and Europe, looking for ânew growth drivers away from the cut-throat competition and weak consumer demand they face at home.
Joybuy's website and app will sell products across âtechnology, appliances, beauty, homeware, and grocery.
Its platform will â also feature âdedicated brand stores including L'Oreal, Braun, DeLonghi, BRITA, and âBodum.
JD.com said âprices will be "competitive".
Fast delivery is key selling point
Fast delivery â to shoppers in major cities will be a âkey selling point, said Matthew Nobbs, Joybuy UK managing âdirector, with orders placed by 11 a.m. arriving the same day, and orders placed before 11 p.m. arriving the next day.
More than 15 million households in Europe and the UK overall would be covered by same-day delivery from launch. Delivery is free on orders over â29 euros ($33.21) or 29 pounds ($38.52), and Joybuy is also targeting Amazon Prime, with its "JoyPlus" unlimited free delivery subscription at an introductory price of 3.99 euros â or 3.99 pounds a month.
Nobbs declined to say how much JD.com has invested in the project, which includes 60 warehouses and depots across Europe âand its own last-mile delivery service.
In 2024, JD.com explored a takeover of UK consumer electricals retailer Currys⯠but ultimately walked away. It also held talks last year to acquire Argos from supermarket group Sainsbury'sâ¯, though those discussions also fell through.
Meridiano
