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Article: ByteDance ‘strengthening safeguards’ after Seedance AI video controversy

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5 / 10

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ByteDance is strengthening safeguards for its Seedance AI video tool following controversy over its ability to generate videos of copyrighted characters. The action comes after Disney sent a cease-and-desist letter, accusing the company of intellectual property infringement regarding its Marvel and Star Wars characters.

The main topics covered are the intellectual property dispute between ByteDance and Disney, ByteDance's response to the controversy, and the broader context of similar actions taken against other AI services.

Original URL

https://www.scmp.com/tech/big-tech/article/3343626/bytedance-ai-video-tool-seedance-accused-disney-copyright-smash-and-grab?utm_source=rss_feed

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Big Tech - South China Morning Post

Published Date

2026-02-15 09:07

Fetched Date

2026-03-04 14:30

Processed Date

2026-03-04 15:20

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Present

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ByteDance ‘strengthening safeguards’ after Seedance AI video controversy
Pledge comes after Hollywood, governments speak out against tool amid deluge of video clips featuring celebrities, copyrighted characters
On Saturday, Disney sent a cease-and-desist letter accusing ByteDance of a “virtual smash-and-grab of Disney’s IP”, as its new model can purportedly generate videos of Disney-owned characters from the Marvel and Star Wars universes, a source told the South China Morning Post.
“ByteDance respects intellectual property rights, and we have heard the concerns regarding Seedance 2.0,” ByteDance told the South China Morning Post on Sunday. “We are taking steps to strengthen current safeguards as we work to prevent the unauthorised use of intellectual property and likeness by users.”
Disney sent a similar cease and desist letter to Google in December, which prompted the US tech giant to restrict the generation of Disney-owned characters in its Nano Banana and Gemini AI services.