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Article: Alibaba’s Qwen tops 120 million orders in 6 days amid China’s AI shopping battle

Impact Score

6 / 10

AI Summary (Processed Content)

Alibaba's AI shopping assistant, Qwen, received over 120 million orders in six days during a promotional campaign. The campaign significantly attracted new users, with nearly half of orders from less urban areas and about 1.56 million elderly people making their first online purchases.

Analysts suggest the campaign's mix of AI, social features, and payments could drive unprecedented user growth in China's mobile internet. Alibaba states the initiative is sparking a behavioral shift, positioning AI-powered shopping as an emerging popular lifestyle choice.

The main topics covered are the commercial success of Alibaba's AI shopping campaign, its impact on user demographics and behavior, and the broader trend of AI integration in e-commerce and lifestyle.

Original URL

https://www.scmp.com/tech/article/3343289/alibabas-qwen-tops-120-million-orders-6-days-amid-chinas-ai-shopping-battle?utm_source=rss_feed

Source Feed

Big Tech - South China Morning Post

Published Date

2026-02-12 09:02

Fetched Date

2026-03-04 14:30

Processed Date

2026-03-04 15:20

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Present

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Not Clustered

Raw Extracted Content

Alibaba’s Qwen tops 120 million orders in 6 days amid China’s AI shopping battle
Campaign has sparked a behavioural shift towards AI-powered shopping, which Alibaba says is becoming a more popular lifestyle choice
Nearly half the orders came from residents in counties and hinterland areas, with around 1.56 million people aged 60 and above making their first online purchases through Qwen, according to a statement on Thursday from Alibaba Cloud, the AI and cloud computing unit of Alibaba Group Holding. Alibaba owns the South China Morning Post.
The combination of “AI, social currency [money] and payment elements” during the red packet blitz was poised to ignite the “most frenzied user growth in the history of China’s mobile internet”, internet data service QuestMobile said on its WeChat account.
Alibaba said its campaign had triggered “a behavioural shift towards AI-powered shopping”, which it expected to increasingly become a lifestyle choice.