Article: Bilibili and Kuaishou’s Hong Kong listings will showcase the e-commerce prowess of China’s video-sharing giants

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Two major Chinese video-sharing platforms, Bilibili and Kuaishou, are pursuing significant listings on the Hong Kong stock exchange. Kuaishou aims for a $4-5 billion IPO, while Bilibili seeks around $3 billion in a secondary listing, with ByteDance also considering listing its Douyin app.

These listings will highlight the companies' e-commerce strength and China's innovative "shopertainment" model, which blends live-streaming influencers with retail. The trend accelerated as the pandemic drove consumer brands and small businesses online to sell via digital video platforms.

Analysts note the sector's huge user base and monetization potential are key investor attractions. The listings represent a hunt for beneficiaries of the rapid shift to online retail and digital marketing.

Main Topics: Hong Kong IPOs of Chinese tech firms (Bilibili, Kuaishou, potential Douyin); integration of e-commerce and video-sharing ("shopertainment"); pandemic-driven shift to online retail and influencer marketing.

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https://www.scmp.com/business/banking-finance/article/3117127/bilibili-and-kuaishous-hong-kong-listings-will-showcase-e?utm_source=rss_feed

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Innovation - South China Morning Post

Published Date

2021-01-11 00:29

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2026-03-04 14:32

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2026-03-04 15:09

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Bilibili and Kuaishou’s Hong Kong listings will showcase the e-commerce prowess of China’s video-sharing giants
- Kuaishou Technology targets up to US$5 billion in Hong Kong IPO and Bilibili applies to raise about US$3 billion via a secondary listing
- ByteDance is said to be mulling spinning off domestic video-sharing service Douyin in Hong Kong listing
Kuaishou Technology and Bilibili executives will become the internet stars of their own online videos when they digitally market their video-sharing apps’ Hong Kong share sales in the coming months.
Kuaishou is readying a US$4 billion to US$5 billion initial public offering (IPO) before mid-February, while Bilibili has applied to the Hong Kong stock exchange to raise roughly US$3 billion via a secondary listing in the city. ByteDance is also mulling floating Douyin, the domestic version of its TikTok app, people familiar with the matter said.
China is the world leader in blending celebrity live streamers’ glamour with e-commerce. The companies at the forefront of the video-sharing market will showcase the nation’s creative approach to this “shopertainment” during listings in Hong Kong.
“We expect short-form video to become a key topic of discussion in the entertainment sector given the huge user base, time spent, and monetisation potential,” said Thomas Chong, an analyst at brokerage Jefferies.
The listings come as investors hunt for beneficiaries of retail’s shift online last year. Consumer brands turned en masse to influencers to live-stream the promotion and sale of their excess inventory as the coronavirus pandemic curbed trips to shopping malls. Small businesses and artisans could still reach customers by sharing short videos on digital platforms.