CNN's founder, Ted Turner, once prepared a somber sign-off video to be aired if the world were ending. The network now faces an existential threat of a different kind, as its parent company's impending sale to Skydance places it under the control of Larry and David Ellison.
The Ellisons' prior takeover and ideological reshaping of CBS News, aided by editor Bari Weiss, is seen as a blueprint for CNN's future, causing fear and anticipated staff departures. This follows a failed prior attempt by former CEO Chris Licht to reposition CNN more favorably toward Donald Trump and Republican viewers, which damaged ratings and morale.
The main topics covered are CNN's historical "end of the world" tape, its impending sale to the Ellisons, the anticipated ideological reshaping of the network based on the CBS precedent, and the prior failed leadership of Chris Licht.
Shortly before CNN’s launch in 1980, founder Ted Turner — displaying what could politely be described as impressive foresight – instructed that a special video be prepared. The tape, which was leaked online by a former CNN intern in 2015, portrays members of the U.S. Army, Air Force, Navy, and Marine bands performing a melancholy rendition of the hymn “Nearer, My God, to Thee.” As the legend goes, this somber sign-off was meant to be the last thing broadcast by CNN should the end of the world become assured. In light of recent events, CNN employees may be considering digging it out of the archives.
CNN has beheld a pale horse; the rider’s name is David Ellison, and Bari Weiss follows closely behind. After confirmation last week that Warner Bros. Discovery, of which CNN is a subsidiary, would accept Paramount Skydance’s $111 billion takeover bid, the network is set to be swallowed by the father-and-son oligarch duo of Larry and David Ellison, whose naked alignment with the Trump administration predicated their earlier absorption and regime-friendly retooling of CBS News. (Larry, the Oracle CEO, was also pivotal earlier this year in the purchase of TikTok’s U.S. operations from its Chinese owner, installing a new CEO who earlier took credit for the app designating the term “Zionist” as “hate speech.”) Many now look to CBS as a preview of what is to come. Speaking to the Daily Beast, a senior CBS News staffer said, “It can — and will — always get worse,” and added CNN staffers were right to be fearful, as “it is hell over here.”
When it became apparent that the Ellisons’ bid for Warner Bros. would win out after Netflix declined to further raise its offer, Weiss was attending a Free Press debate between Ross Douthat and Steven Pinker on God — an event that would move even the most militant atheist to sympathize with the Almighty — but giggled trollishly on X: “I hear there’s some news?” At CNN, reports indicate the mood is less chipper. “No one wants to work for the Ellisons,” one CNN employee told NBC News. “If Bari is going to be running CNN, expect people to leave.”
This is further proof that there is seemingly no amount of money or power that can force any journalist not married to her to like or respect Weiss, a tool in every sense of the word, whose blatantly ideological interventions and ham-fisted incompetence since being installed at CBS have repeatedly provoked contempt from her underlings. But competence was never part of Weiss’s job description — her role was to act as sugar in the gas tank of a news network against which Donald Trump has long held a grudge. Now, CNN — which has long been even higher on Trump’s enemies list — also faces being press-ganged into a circus where a clown is also the ringleader.
Still, this would not be the first time CNN employees have been forced to tolerate an idiot boss, and if the Ellisons plan to copy their CBS blueprint and disfigure another network into something less objectionable to the average American fascist, they will find some of the work has already been done.
Prior to CNN’s then-CEO Jeff Zucker’s forced resignation in 2022, the Warner Bros. Discovery board was already grumbling about the network’s perceived liberal bias and brought in Chris Licht as Zucker’s replacement. Licht entered the job determined to tone down CNN’s anti-Trump coverage and win back Republican viewers. The latter of these ambitions has been a spectacular failure — as of March 2023, CNN’s prime-time ratings had tanked by 61 percent compared to the previous year — while the former led to an infamous CNN town hall with Trump himself, ahead of which Licht reportedly told the president to “have fun.” The result was a ritual humiliation which obliterated what little support Licht had among CNN staff and presaged his departure after little more than a year in the job.
Writing in The Nation in 2023, Jeet Heer observed that “whether out of genuine conviction or out of a desire to please the plutocrats who own Warner Bros. Discovery, Licht has mastered the art of deploying centrist rhetoric for reactionary ends.” This strategy — of attempting to meet MAGA where it is, or at least nearer to halfway — is bafflingly popular, not just with establishment media organizations but among prominent mainstream Democrats, despite the fact it has never been shown to work. After all, why would Trump and the Ellisons tolerate media that is merely amenable when they can force it into groveling supplication?
The Warner Bros. deal now must get past antitrust regulators, but any challenge would be at the discretion of the courts and Trump’s Justice Department. Anyone putting their faith in this possibility should remember the Justice Department’s erstwhile antitrust chief Gail Slater was forced out of her role last month after frustrating the Trump administration with her resistance to corporate mergers. This may account for why Paramount, even before the deal was closed, declared its “confidence in the speed and certainty of regulatory approval for its transaction.”
Always right on time, numerous Democrats are now expressing grave concerns over what this next major act of consolidation would mean for the media landscape. But if America genuinely had a problem with such monopolies, media empires from Rupert Murdoch to William Randolph Hearst would never have come into being; instead, American capitalism operates on the belief that a cyberpunk dystopia ruled over by vast, unaccountable mega-corporations constitutes an environment of healthy competition, provided there is more than one mega-corporation at any given time.
You do not need to be a fan of CNN to consider its embattled future a grim prospect, any more than you need to be a fan of the Washington Post to be dismayed by its gutting at the hand of boorish gazillionaire Fauntleroy Jeff Bezos. Both are indicative of a prevailing philosophy shared by the uber-wealthy and the far right. If media has influence, they want to control it. If media no longer has influence — or worse, has the kind of influence they don’t care for — it can and must be destroyed, or else reshaped in their own image and for their own ends.
This all raises the question of what a healthy media landscape should look like, and what, if anything, can be done to bring it about. Transcending cable news’ version of ideological diversity — a spectrum that runs from Tucker Carlson to Anderson Cooper and treats anything further to the left the same way local news reports on wild bear attacks and UFO sightings — might be a start, but most immediately, it would require breaking the ability of the billionaire class to buy, control, or dismantle media on a national or international scale.
Achieving this, however, would require a political class with the will and the desire to do so. If CNN staffers and Americans at large aren’t holding their breath, it is hard to blame them.
IT’S EVEN WORSE THAN WE THOUGHT.
What we’re seeing right now from Donald Trump is a full-on authoritarian takeover of the U.S. government.
This is not hyperbole.
Court orders are being ignored. MAGA loyalists have been put in charge of the military and federal law enforcement agencies. The Department of Government Efficiency has stripped Congress of its power of the purse. News outlets that challenge Trump have been banished or put under investigation.
Yet far too many are still covering Trump’s assault on democracy like politics as usual, with flattering headlines describing Trump as “unconventional,” “testing the boundaries,” and “aggressively flexing power.”
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IT’S BEEN A DEVASTATING year for journalism — the worst in modern U.S. history.
We have a president with utter contempt for truth aggressively using the government’s full powers to dismantle the free press. Corporate news outlets have cowered, becoming accessories in Trump’s project to create a post-truth America. Right-wing billionaires have pounced, buying up media organizations and rebuilding the information environment to their liking.
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I’M BEN MUESSIG, The Intercept’s editor-in-chief. It’s been a devastating year for journalism — the worst in modern U.S. history.
We have a president with utter contempt for truth aggressively using the government’s full powers to dismantle the free press. Corporate news outlets have cowered, becoming accessories in Trump’s project to create a post-truth America. Right-wing billionaires have pounced, buying up media organizations and rebuilding the information environment to their liking.
In this most perilous moment for democracy, The Intercept is fighting back. But to do so effectively, we need to grow.
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