Meta is taking legal action against deceptive advertisers in Brazil, China, and Vietnam to combat scams on its platforms. The lawsuits target "celeb-bait" scams using altered images of celebrities to promote fraudulent products and investment schemes, as well as advertisers using cloaking techniques to bypass ad reviews. The company has also suspended payment methods, disabled accounts, and sent cease-and-desist letters to marketing consultants aiding policy evasion. This follows reports indicating a significant portion of ads on Meta's platforms link to scams, with some operations traced to organized networks.