Summary: The article examines the shifting legacy of Playboy as it approaches its 70th anniversary. It details how founder Hugh Hefner built the brand using women's images, often without their consent, and how recent allegations and the #MeToo movement have led to a reevaluation of his personal conduct. In response, the modern Playboy company has publicly distanced itself from Hefner, is now largely staffed and managed by women, and is pivoting its business model toward a creator-led platform that emphasizes female agency.
Main Topics Covered: 1. The founding and controversial history of Playboy under Hugh Hefner. 2. The re-evaluation of Hefner's legacy and accusations of misconduct in the post-#MeToo era. 3. The radical transformation of the Playboy brand's structure, values, and business model today.