Rapido's food delivery service, Ownly, has launched fully in Bengaluru after a pilot phase. It operates as a zero-commission platform for restaurants, charging them a small fixed fee per order instead of a percentage, directly challenging the commission models of Zomato and Swiggy.
The company aims to disrupt the food delivery duopoly by promoting a "restaurant-first" model based on transparency and fairness. This expansion occurs as competition in the sector heats up, with Flipkart also reportedly planning to enter the market soon.
The main topics covered are the launch of Ownly in Bengaluru, its unique fee structure for restaurants, its goal to challenge established market leaders, and the intensifying competition in the food delivery sector.