Ola Electric has launched a nationwide campaign called #EndICEAge to accelerate India's shift from petrol-powered two-wheelers to electric vehicles. The campaign highlights the rising costs and inconvenience of petrol dependency while promoting electric mobility as a cleaner and more economical alternative.
As part of the campaign, the company is offering limited-period benefits worth over Rs 20,000, including a cash discount and an extended battery warranty, for purchases until March 16, 2026. It has also initiated a social media contest where new customers can share their transition from petrol, with a chance to have their past petrol expenses reimbursed.
The main topics covered are the launch of Ola Electric's #EndICEAge campaign, the promotional incentives offered to customers, and the accompanying social media initiative to encourage the adoption of electric two-wheelers.